Fox News’ Sean Hannity has been under attack from the Left for quite some time. Lately, those attacks have amplified, causing advertisers to cave under pressure and remove their ads from Hannity’s show. However, that move hasn’t affected his ratings the way the Left was hoping.
According to ratings reported Wednesday by Adweek, Hannity continues to dominate cable news. In both the key 25-54 age demographic, and total viewers, Hannity is the #1 watched cable news show between the 4 PM and 11 PM hours. These ratings are in spite of the intense smear attacks executed by the Left.
Hannity placed first with over 3.3 million total viewers, surging ahead of MSNBC’s Rachel Maddow. Hannity’s ratings have increased from 3.2 million total viewers reported in October, during which time he was also the most watched cable news program for the entire month.
In the key 25-54 demographic, Hannity pulled in 677,000 viewers. The only close rivals in the demographic were Maddow at 670,000 viewers, and Hannity’s Fox Newscolleague, Tucker Carlson, at 606,000 viewers.
This strong performance comes after Hannity returned to the 9 PM time slot. After his first full month in the time slot, his ratings have increased by 27 percent. These recent ratings are Hannity’s second highest ever. The ratings have increased 15 percent compared to the same time last year.
While Hannity continues to prove himself a cable news juggernaut, it hasn’t been easy. He’s been faced with constant left-wing attacks, with the latest impacting the advertisers airing during his show.
The Left successfully influenced several advertisers to drop their ads from Hannity’s time slot after they were enraged by Hannity’s coverage of controversial issues.
Dollar Shave Club, Green Mountain Coffee, Reddi-Wip, Hebrew National, and others made announcements via Twitter regarding their discontinued advertising.
Keurig also joined the companies withdrawing their advertising, only to receive massive backlash from disgruntled fans who began destroying their Keurig coffeemakers. The Hannity fans uploaded photos of their destroyed machines to social media to express their outrage, using the trending hashtag, #BoycottKeurig.
Hannity pleaded with his fans to stop smashing machines after Keurig CEO, Bob Gamgort, released a statement apologizing for the action. The statement admitted to giving “the appearance of ‘taking sides’ in an emotionally charged debate…which was not our intent.”
The statement concluded: “Our company and brand reputations are too valuable to be put at risk in this manner. I apologize for any negativity that you have experienced as a result of this situation and assure you that we will learn and improve going forward.”
Hannity accepted the apology, urging his supporters to do the same. “Frankly, I think they were victims of a group they knew nothing about. I feel sorry that they were dragged into politics,” Hannity said on his radio show.
As the leader in cable news, Hannity will continue to be a target for leftist attacks. Since the latest efforts influencing advertisers to pull from Hannity’s time slot clearly failed to move him from his number one position, it is likely that the Left will have to return to the drawing board for their efforts. It will take much more than pulled advertisements to derail this cable news veteran.